01/GTM
Consumer Beauty
K-beauty challenger brand entering Sephora US
Secured tier-1 retail placement across 320 doors within 9 months.
Case studies.
A cross-section of engagements across consumer, enterprise, and cross-border mandates between the US and Korea.
02/Cross-border
SaaS / B2B
Seoul SaaS scaling to US enterprise accounts
Closed first $1.2M ARR pipeline in two quarters post-launch.
03/Market Research
F&B
LA-based QSR concept validating Seoul expansion
Identified three priority districts and a localized menu architecture.
04/Strategy
Fashion
Heritage apparel brand repositioning for Gen Z
Rebuilt brand pyramid; DTC revenue grew 38% YoY.
05/GTM
Consumer Electronics
Korean audio brand launching on Amazon US
Reached #3 category bestseller within first 60 days.
06/Cross-border
Healthcare
US medtech licensing partnership in Korea
Structured JV with a top-5 Korean distributor.
07/Research
Mobility
EV charging operator sizing the West Coast market
Delivered station-level demand model across 12 metros.
08/Strategy
Hospitality
Boutique hotel group restructuring portfolio
Divested 3 underperforming assets; EBITDA margin +610 bps.
09/GTM
Wellness D2C
Supplement brand launching subscription model
Subscriber base grew from 0 to 14k in 7 months.
10/Cross-border
Gaming
Korean mobile publisher localizing for North America
Day-30 retention lifted from 9% to 21% after re-launch.
11/Research
Retail
Korean conglomerate scouting US acquisition targets
Shortlisted 6 candidates; advised on 1 closed transaction.
12/Strategy
Fintech
Cross-border remittance startup pricing overhaul
Unit economics turned positive within a single quarter.